The Acapo colour palette consists of two primary colours, as well as a set of 5 secondary colours. The primary colours, copper and charcoal are to be used as main supporting colours in simple promotional or marketing materials. These two colours are also the two colours to be used in the logo and symbol. For professionally printed marketing materials as well as online materials, the charcoal colour is also used for text. The secondary colours are to be used in larger print publications and the website. These secondary colours are used to support the primary colour pallet. They should be used as background colours, colours on icons, or as colour coding tools (as has been done on the product sheets, where each Acapo product is colour coded to a unique colour.)

Each colour value is given in CMYK and Pantone values (for print) as well as RGB values (for screen). The colour values for each colour can be found in the image above. You can also download an Adobe Illustrator colour swatch files to be used by designers. This file comes in CMYK, RGB, and Pantone.

NCS colour Acapo Charcoal: S 7502–R

Acapo's primary type face is used in two weights: "Avenir Roman" and "Avenir Heavy". This font is available on Acapo's terminal server. Supporting secondary fonts are "Gotham Bold" (at smaller sizes) and "Gotham medium" (at larger sizes). These fonts are only to be used by design or marketing professionals in creating collateral materials for Acapo. The custom display face "Acapo Dots" (pictured above) is only to be used as illustrative elements. This file is available for download on this page as an EPS and PDF file.

The Acapo pattern can be used in small amount on printed collateral, apparel and signage. Some examples of pattern used include printed patterns on scarfs and ties, tone on tone patterns on inside front and inside back covers of printed materials, rug pattern, or frosted window foil. The file is available for download on this page in JPEG, EPS and PDF file formats, in both dark and light variations.

Outlined dots and thin lines are used as supporting graphic elements on print and web marketing and promotional materials. These elements should be used sparsely. The outlined dots are as a graphic element to define the invisible margins of documents or areas. The thin lines are used as dividers to separate groups of text. These items are available for download on this page in JPEG, EPS and PDF file formats.

In printed promotional and marketing materials, the Acapo icon library is used as visual symbols to represent each product/service provided by Acapo. These main six icons are: IP Strategy, Pattents, Trademarks, Design, Legal Services and Surveillance and Mapping. Some examples of how these icons should be used include borchures and products sheets, banner role ups for trade shows, and on the website. The icon library is avaialbe for download on this page in JPEG, EPS and PDF formats.

The Acapo profile uses a special image treatment for all colour images. All staff, promotional and case study images are available on this page for download. Any additional images that need to be treated must be sent for processing.

The Acapo display font "Acapo Dots" can be used as illustrative element on top of images or solid colour backgrounds. Above are examples of how the font can be used and overlaid on images to create a unique combined image and illustration style. This technique should be used in printed collateral such as brochures, editorial materials, or reports.

Acapo has key image illustrations, that combine photo and illustration for conceptual twist. The illustration convey the concept of "from concept to completion" where an idea is initially outlined and illustrated as a technical drawing, and then becomes the photographed finished product. These key images should be used in editorial and promotional materials, as well as the main imagery for ads. These images will soon be available for download form this page.

The Acapo profile uses a special image treatment for all colour images. All case study images are available for download. Any additional images that need to be treated must be sent for processing.

The Acapo profile uses a special image treatment for all colour images. All staff images are available for download. Any additional images that need to be treated must be sent for processing.

Press images of the Acapo staff should only to be used outside the Acapo brand, never toghether with other brand elements or on any Acapo carrier. The Acapo profile uses a special image treatment for all press images. All press images are available for download in both color and black & white.

The Acapo brand film is used as a visual narrative, helping to convey the Acapo philosophy and services. This film is intended to be looped, and can be used at tradeshow, exhibitions and receptions.